CONTRAST

Hi everybody!

In this entry we are going to show you what Iñigo has taught us. He made an example and we have tried to make the same with our idea. Here we have our. We made a canvas and a swot to show the process.

We did this with Iñigo and it was very helpful to develop our idea. Later Ainhoa tough us how to work as a team and I think that we learnt a lot and that is something we won´t forget. Finally Javier came and we worked on the visual thinking with him. It wasn´t easy and we weren´t very good but I think that in the future we will be grateful.

CANVAS

HOW We thought about using different ravioli shapes like stars, fishes, hearts… Other thing would be to colour them. The last idea would be to draw something (like a cruise) among the people who had bought Krissia.	WHAT The idea is to create a new type of ravioli. In this case the filling of the ravioli would be Krissia. The raviolis would have different shapes and colours to make it more atractive for kids.	WHOM This product will be directed to families. The intention is to make teens and kids eat our product. The buyers are going to be the parents.
HOW MUCH The raviolis would be a bit expensive in the beginning because it is a brand new product but it would became profitable with the time.

SWOT

STRONG	WEAK
The product has carbohidrats and proteins. It would be easy to combine.	We don’t know if the conservation would be possible. At the beginning it would be difficult.
OPPORTUNITIES	THREATS
Kids and teenagers like pasta. They are atracted by colours and shapes.	There are a lot of variety of fish in the market, and also a lot of type of ravioli.

After doing the contrast with Angulas Aguinaga we decided that the best idea would be to a ravioli made of surimi instead of our first idea which was a ravioli made of pasta. The filling of the new ravioli would be made with some other products of Angulas Aguinaga and different sauces.