POLITICAL MARKETING

Hi everybody!
We have been asked to choose three posters from 2019 general elections, and analyse them from a marketing point of view. 

 As you can see, in this poster we have a picture of Sanchez and the slogan of the electoral campaign of this year. The slogan is clear "Haz que pase" and then we have some other sentences like "La España que quieres" and "Vota PSOE". I think that the main slogan means that they are talking directly to you, saying that if you whant something to happen you can voting PSOE.

The second picture is the poster of the PP. Technically is very similar to the first, we have a picture of Casado and the slogan. Going to the slogan, I think that the meaning of it is that it's safe to vote PP, as if they have it everything under control.

This poster is different to the others. We can see Santiago Abascal and then the slogan "Por España" then we have an other sentence "Vota VOX". I think that the slogan is good, because usually the people who vote VOX have national feeling so this slogan fits perfectly with their way to think.